SHOT Show 2016!
It’s finally here! The National Shooting Sports Foundation (NSSF) annual Shooting, Hunting, and Outdoor Trade (SHOT) Show is just two days away from starting, and your BlueSheepDog Crew have already arrived in Las Vegas. SHOT Show officially starts on Tuesday, January 19th, but the now NSSF owned Industry Day at the Range is tomorrow.
If you’ve been wondering where we’ve been the last week or so we have been feverishly preparing for this week. Richard spent nearly a week completely moving the BlueSheepDog site to a new and much more powerful server. If you remember last year, our early reporting generated so much traffic we crashed BlueSheepDog and our companion site GunsHolstersandGear.com. Now we’re not only be ready for the higher viewing traffic, our site should provide better and quicker viewing.
The largest firearms, and related industries trade show in the world, SHOT Show is expecting more than 6500 vendors and potentially another record attendance total. This year is also seeing an expansion of vendors in the NEXT pavilion area outside of the Press Room. You may not realize, but vendors don’t just show up to SHOT Show and put up their booth. There is currently a waiting list of 6-7 YEARS for new businesses to get a coveted floor space!
Unfortunately, that means new companies to the market that may have outstanding products to offer, are often left out and miss the greatest opportunity to show off their best for buyers, distributors, and the media. NSSF recognized the waiting list is prohibitive, and they’re potentially missing out on some great new start-ups. This year SHOT Show has opened several dozen new spaces for waiting companies to show off their goods in the NEXT pavilion, which happens to be just outside of the SHOT Show Press Room. This is a great move by SHOT Show, and placing the new guys right next to the Press Room is a bold, and honorable move that should provide the new guys every opportunity at traction they should need.
Industry Day at the Range (Formerly Media Day at the Range)
Two years ago NSSF bought the rights to the “Media Day at the Range” from an independent organizer with close connections to SHOT Show. Though Media Day was awesome in its own right, having NSSF run the show has just made things even more seamless.
One of the most coveted days of the year, the Industry Day at the Range is an opportunity for firearm and ammunition manufacturers to show off their newest products to a salivating industry media. Not only show, but SHOOT!
Your BlueSheepDog Crew has been privileged to be among the elite, selectively chosen, media outlets to attend this range event for nearly 10 years. To be sure, not all media personnel attending SHOT Show get invited to the Industry Day at the Range. We believe our hard work, detailed reviews, and consistent reporting have earned the respect of the industry and SHOT Show media consultants.
We’re eagerly awaiting tomorrow. Though not a guarantee that all new products will be at the range, there is a very good chance that several of the most exciting new firearms will be there. STAY TUNED! And be ready for the ride.